festival identity — tirana, 2022
Tirana Street Food Festival.
The city's appetite, turned into a visual language — bold type, warm tones, playful iconography.
From posters to social posts, the identity welcomes visitors into a food celebration where local recipes, international flavours and street-level energy meet — accessible excellence, a place where everyone can taste, share and connect.
The brand honours tradition — food as culture — through a modern festival lens. The result feels fresh, social, and unmistakably Tirana.
01 — poster
01 — note
Tomato red, served at 220°
The poster starts where the food does: heat. Display type crowds the frame like a full grill, and the palette is lifted straight off a tomato that sat too long in the Tirana sun.
02 — it's raining tomatoes
02 — note
It’s raining tomatoes
Fifteen seconds of falling produce over electric blue. No plate, no table, no chef — just ingredients caught mid-air, one second before dinner becomes dinner.
03 — key visual
03 — note
One frame, the whole festival
The image the city had to recognise from a passing bus: overlapping type, food cropped close enough to smell, and just enough empty asphalt to remember you are standing in a street.
04 — feed
One grid, every flavour.
Fifteen squares, fifteen dishes. The feed is built to be scrolled hungry — high-contrast crops, one hero ingredient per post, captions short enough to finish while ordering.
05 — id card
05 — note
Credentials worth wearing
Staff passes treated like festival merch — fat numerals, one warm accent, a laminate that forgives grease. Function first, but nobody minded being seen in one.
06 — signage
06 — note
Legible from across the square
Wayfinding sized for a crowd that is already eating. Short words, tall letters, maximum contrast — readable at ten metres with a sandwich in each hand.
07 — stalls
07 — note
Every stall, its own flavour
One shared frame, a different appetite inside each. The system hands every vendor the same typographic plate and lets the food do the shouting.
08 — feed, part two
Second season, same appetite.
The second edition doubled the vendors and kept the rules: same square, same accent, an entirely new menu.
09 — poster
09 — note
Second helping
The follow-up keeps the recipe and changes the seasoning: same grid, warmer tones, a little more mess. Familiar enough to trust, new enough to queue for twice.
10 — stories
Vertical, loud, hungry.
Stories run at thumb speed — a single flavour per frame, type large enough to survive half the screen being covered by a hand.
11 — ticket
12 — film
13 — environment
14 — what they said
"People stopped in the street to photograph the posters. That never happens with a food festival."
festival organiser
"The type is as loud as the food smells. You read it from across the boulevard and you get hungry."
vendor, holy roller
"Every stall got its own poster and nobody argued about hierarchy. The system did the diplomacy."
production lead
15 — poster
Let's make the next one.
design with guts — art with soul